The fitness industry is ripe with opportunities, with more people than ever seeking better health through active lifestyles and engaging in more than one type of fitness regimen. With growing consumer demand comes growing competition—and we recognize that fitness marketing demands unique, savvy solutions that are in sync with the way people consume fitness. Anyone can package a great fitness brand, but brands that engage with their customers and nurture the relationship from the moment they become a prospect to every step along their fitness journey, win the game—and Markonnect is all about helping fitness brands reach their personal best.