When wellness became a growing and sought after category in franchising, the conversation moved from seeking consumers’ discretionary income for wellness services to making wellness the priority it should be in people’s lives, and something they would commit to long-term.

Wellness means different things to the consumer, but to wellness brands it is a term synonymous with better living, and every brand seeks unique ways to connect with their consumers and become a part of their lives. Markonnect has proven success in wellness, building recurring revenue models for brands like Massage Envy and The Joint that have stood the test of time.